Duct tape marketing

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Another aspect of this approach is asking for and using client referrals and developing a reputation as an industry expert to appeal to the media. Businesses are urged to set benchmarks, goals and budgets and to work with marketing calendars to organize tasks. For example, the book emphasizes building an effective website, because websites are a hour marketing platform.

Duct tape marketing


Businesses are urged to set benchmarks, goals and budgets and to work with marketing calendars to organize tasks. Affordable Marketing Tactics for Small Businesses The duct tape marketing approach emphasizes affordable marketing tactics for small businesses to reach the greatest number of potential customers at the least cost.

Duct tape marketing

Duct tape marketing

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2 thoughts on “Duct tape marketing”

  1. This makes it easier for them to craft compelling marketing messages that will resonate with the target audience. Both the message and the supportive images build what he calls the "know, like, and trust" factor that cements relationships with consumers and helps small-business owners promote their businesses.

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    They tend to try a jumble of marketing tactics and rarely stick to one long enough to measure its effectiveness, if they measure it at all. Affordable Marketing Tactics for Small Businesses The duct tape marketing approach emphasizes affordable marketing tactics for small businesses to reach the greatest number of potential customers at the least cost.

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