10th World Islamic Economic Forum (WIEF) 10th World Islamic Economic Forum (WIEF)

10th World Islamic Economic Forum (WIEF), Madinat Jumeirah Conference Centre, Dubai, UAE, 28th - 30th October 2014 World Islamic Economic Forum Foundation Skip to content

MOCAfellows Programme

Day 1 Fri,24 Oct. 2014
9:00AM - 10:15AM Welcome Note
10:30AM - 11:30AM Business Plan
Introduction of the business plan template and task.
11:30AM - 12:00PM My Journey
My journey as an artist so far, and where I want to get to.
12:00PM - 2:00PM Friday Prayers + LUNCH
2:00PM - 3:30PM Develop Your Vision
A success course for budding talents by Alia Khan
3:45PM - 5:00PM Seminar 1: Understanding Your Market-The Dubai Ecology
How Dubai market place works and how to get noticed and get commissioned.
5:00PM - 5:30PM Group Processing
Reflecting on days learning, questions, and starting to populate business plan.
5:30PM - 7:00PM BREAK
7:00PM - Onwards DINNER
Day 2 Sat,25 Oct. 2014
9:00AM - 10:30AM Seminar 2: Capital – Funding & Financial Planning
How to apply funding, how to plan your revenue streams and keep to your artistic vision.
10:30AM - 12:00PM Seminar 3: Partnerships & Collaborators
How to build long term partnerships with funders, venues, agents and how to collaborate with fellow artists and build human capital.
12:00PM - 1:00PM LUNCH
1:00PM - 2:00PM Seminar 4: Masterclass
Asil Attar reflects on her career, mistakes and success, followed by a Q&A.
2:15PM - 3:30PM Seminar 5: Branding & Integrity: Selling Yourself without Selling Your Soul
Workshop on developing your brand whilst remaining true to your artistic vision by Peter & Ruh
4:30PM - 6:00PM Sharjah Art Foundation Visit
A continuation to Seminar 5 and understanding the workings behind Sharjah Art Foundation and its impacts.
6:00PM - 8:00PM DINNER
Day 3 Sun,26 Oct. 2014
9:00AM - 10:00AM Business Plan
Early start on your business plan and its presentation.
10:00AM - 11:00AM Seminar 6: Case Study
Peter & Ruh shares an in-depth look into past projects and endeavors in entering an emerging market and operating a business, followed by a Q&A.
11:00AM - 12:00PM Seminar 7: What I am Looking for in a Professional Artist
Roundtable with a curator, a booker, a funder and an agent on how they choose who they want to work with and what they expect.
12:00AM - 1:00PM LUNCH
1:00PM - 2:00PM Business Plan
Final work on presentation.
2:00PM - 4:00PM Presenting Business Plans
5 minute presentations and feedback in front of a panel
4:00PM - 5:00PM Final Reflections & Future Pledges
5:00PM - 5:30PM Depart to Al Fahidi
5:30PM - 6:30PM Heritage Tour
6:30PM - 10:00PM Cultural Dinner & Jamming Session @ Al Fahidi
This session includes full briefing and introduction to MOCAartist and choosing your mentor. Evening jam session with MOCAfest artists invited to take part. It is also a meet & greet session for both MOCAfellows and artist over dinner.



World Islamic Economic Forum Foundation


Dubai Chamber

Official Airline

Emirates Airline

Official Hotel

Madinat Jumeirah

Global Knowledge Partner


Official Car



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Information Partner

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